PEDAL MAFIA

We worked closely alongside the team at Pedal Mafia to deliver a comprehensive brand identity update, covering strategy, messaging, design, motion, and more. Since the brand’s foundation in 2014, the focus has always been on empowering cyclists to form bonds between themselves, their community, and the open road. It has been an absolute pleasure to assist the brand in continuing to deliver on their core mission.

Agency: GESTURE SYSTEMS®

Pedal Mafia Team:
Jay Barron
Mitch Wormald
Dylan Moore
Theo Yates